Digital Marketer Apprenticeship Level 3 (FADF)

Arts, Media and Publishing

Arts, Media and Publishing
Arts, Media and Publishing
We are only accepting one application per candidate.

What will you be working towards?

Code BC109
Qualification Type Apprenticeship
Qualification Level Level 3
Course type Full Time


The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.


Join our Digital Marketer Apprenticeship and start a successful career in Digital Marketing.

Our Digital Marketer apprenticeship equips learners with the technical skills they need to build competency within their role, developing a core set of technical and academic skills. This covers an array of subject areas and allows learners to acquire a strong appreciation and understanding of:

Digital Technologies
The principles of coding
Applying basic marketing principles
Applying models for customer lifecycle(s)
Customer roles and relationship marketing
Components of modern Digital and Social Media Strategies
To support this learning, learners will cover specialist digital marketing such as search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click and understand how these can work together, the similarities and differences, including positives and negatives, of all the major digital and social media platforms.

Additional skills developed and learnt on this standard include:

Problem solving
Research Techniques
Data Analysis
Understanding business context and market environments
Responding to the business environment and change
Improving Communication (written and digital)
Customer service methods and digital etiquette
Data Security
Our apprenticeship allows you to achieve internationally recognised vendor or professional qualifications (such as MTA and HTML 5) and you will also be supported by highly experienced staff that will help you grow your professional skills and development.

How will it be delivered?

On Programme Assessment will include a mixture of:

Practical demonstrations

Work based projects

Written assessments



End Point Assessment

Entry requirements

Individual employers will set the selection criteria, but this might include GCSEs, A levels, a Level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths.

Level 2 English and maths will need to be achieved, if not already, prior to taking the end point assessment.

Employers are likely to be looking for a proven passion for digital and social media.

You will need to find an employer to employ you as an apprentice. 

Your next steps...

You can progress onto higher level degree and/or apprenticeship study or apply for a vast array of digital roles that include:

Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.