Retail Manager Level 4 Apprenticeship (AFBMS)

Business, Administration and Law

Business, Administration and Law
Business, Administration and Law
We are only accepting one application per candidate.

What will you be working towards?

Code BC331
Qualification Type Apprenticeship
Qualification Level Level 4
Course type Full Time


Retail managers are responsible for delivering sales targets and a positive experience to customers that will encourage repeat custom and loyalty to the brand / business. It is a diverse role that includes leading and developing a team to achieve business objectives and work with a wide range of people, requiring excellent communication skills. Maximising income and minimising wastage are essential to the job and therefore individuals must develop a sound understanding of business and people management principles to support the achievement of the vision and objectives of the business. Retail managers champion the way for personal development, training and continuous improvement, encouraging their team to develop their own skills and abilities to enhance business performance and productivity.


You will:







Sales and Promotion

Product and Service

Brand Reputation




Developing Self

Team Performance

Legal and Governance


English and maths

English and maths qualifications are a requirement for most jobs and it is important that you are able to demonstrate your ability in these areas. If you do not already have a grade C/4 or above in GCSE English and maths you will automatically undertake further study in these subjects as part of your apprenticeship.

How will it be delivered?

You will be assessed through on-programme assessment of knowledge, skills and behaviour outcomes on-route to final synoptic end point assessment, consisting of a:

written exam

retail business project

professional discussion

Entry requirements

The entry requirements for this apprenticeship will be decided by each employer, but may typically be five GCSEs at grade C/4 or higher

It is desirable that you have English and maths at grade C/4 or above but this is not essential as Functional Skills are delivered as part of the apprenticeship programme

You will need to find an employer to employ you as an apprentice. Please see our Apprenticeship vacancies

Your next steps...

You can progress from this apprenticeship into employment as a Retail Store Manager, Senior Retail Manager or an Area Manager.