Digital Marketer Apprenticeship Level 3

Information and Communication Technology

Information and Communication Technology
Information and Communication Technology
We are only accepting one application per candidate.

What will you be working towards?

Code P00068
Qualification Type Apprenticeship
Qualification Level Level 3
Course type Full Time

Overview

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

Typical job roles include:

  •  Digital Marketing Assistant
  • Digital Marketing Executive
  • Digital Marketing Co-ordinator
  • Campaign Executive
  • Social Media Executive
  • Content Co-ordinator
  • Email Marketing Assistant
  • SEO Executive
  • Analytics Executive
  • Digital Marketing Technologist


Details

  • Understand the principles of coding
  • Understand and apply basic marketing principles
  • Can apply the customer lifecycle
  • Understand the role of customer relationship marketing
  • Understand how teams work effectively to deliver digital marketing campaigns and can deliver accordingly
  • Understand the main components of Digital and Social Media Strategies
  • Understand the principles of all of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click and understands how these can work together
  • Understand the similarities and differences, including positives and negatives, of all the major digital and social media platforms
  • Understand and respond to the business environment and business issues related to digital marketing and customer needs
  • Follow digital etiquette
  • Understand how digital platforms integrate in to the working environment
  • Understand and follows the required security levels necessary to protect data across digital and social media platforms

Entry requirements

  • 5 GCSEs grade 4 or above, including English Language, Mathematics and a Science or Technology subject.

You will also need to gain a suitable employer.

You can do this through searching for vacancies on our website http://www.sheffcol.ac.uk/apprenticeship/vacancies/and applying directly to the employer. This will be followed by a competitive interview process.   

Or by approaching employers yourself to ask if they will take on an apprentice. Once you find a suitable employer you should contact the college with their details.