Junior Journalist Level 3 Apprenticeship (AFMED)

Arts, Media and Publishing

Arts, Media and Publishing
Arts, Media and Publishing
We are only accepting one application per candidate.

What will you be working towards?

Code BC286
Qualification Type Apprenticeship
Qualification Level Level 3
Course type Full Time


Journalists bring people the news and information from their street, their community, their town or city and from around the world using a combination of words, pictures and moving images. They are able to work on their own competently and work without immediate supervision in generating and producing stories for publication and/or broadcast. At the successful completion of this apprenticeship, you will become a junior journalist.


Knowledge and skills

Journalists will use their knowledge and skills to produce news and information for TV, radio, print and digital publications. These are the core skills for a junior journalist:

Know what a story is and how to carry out the necessary research and interviews

Build and maintain a range of reliable contacts

Create quality stories that are accurate, clear, vigorous, fair and balanced, in a form that will engage an audience

Work in an ethical manner and in accordance with relevant codes of conduct and demonstrate integrity

Be able to work on getting stories ‘right the first time’

Demonstrate an ability to write and use good English to industry standard for all platforms

Produce content for digital platforms, including video and photographic material

Adept at using social media and digital platforms and techniques to source content, contacts and build an audience

Be a good communicator

Understand the importance and value of brands

Connects with the audience they serve

Work to tight deadlines

Be technically proficient and able to understand/use web analytics

Understand how society works

Take and keep accurate notes and records

Be able to gather, verify and make proper use of User Generated Content (UGC)

Be able to gather, use and present data

Understand how the law affects the work of a journalist

Adhere to relevant health and safety legislation in the workplace Understand the ‘news business’ with a knowledge of emerging trends in the media industry

Apprentices will follow one of the following pathways to gain the additional specialist skills:

For print and associated digital platforms, journalists must:

For most employers, write and accurately transcribe shorthand at 100 words per minute

Edit copy and write headlines for publication on different platforms

Take photographs suitable for publication

Be able to report from a wide range of settings

Research and write clear, accurate, compliant and engaging stories and features for newspapers, magazines and websites

For some employers, be able to use data to contribute towards potential editorial content and strategies

Have a good working knowledge of regulation as laid out in the editors’ code

For TV/radio and associated digital platforms, journalists must:

Research and write clear, accurate, balanced, compliant and engaging stories for TV and radio

For some employers, be able to write and accurately transcribe shorthand at 100 words per minute

Understand the techniques of interviewing for broadcast and can conduct a simple broadcast interview themselves

Demonstrate familiarity with the basic techniques and technology of broadcast newsgathering, including the sourcing of material

Have an awareness of the basic set-up of radio and television news studios, operate simple radio and television equipment, and be familiar with the language and terminology of a broadcast newsroom

Show a good working knowledge of the key principles of broadcast regulation as laid out in the Ofcom Broadcasting Code; and BBC editorial guidelines

For public relations (PR), corporate communications and associated digital platforms, journalists must:

Understand how journalism in PR and corporate communications differs from journalism in other sectors

For some employers, be able to write and accurately transcribe shorthand at 100 words per minute

Be able to prepare content for specific purposes (e.g. press releases, social media, brochures, exhibition boards)

Have a good understanding of the business (businesses) they work for

Know the difference between outputs (e.g. press releases, social media etc.)

Be able to act as a mediator and facilitator between the media and employer

How will it be delivered?

This assessment will include the NCTJ Level 3 Diploma in Journalism, an existing end-of-programme assessment which is well-recognised and valued in the industry. The end-point assessment will cover the whole standard and will be graded pass, merit or distinction.

Entry requirements

Learners will need to be at least 16 years of age

You must hold five GCSEs at grade A*-C/4 including English and maths

You need to be employed within the creative and digital media industry or have an employer in this area willing to take you on as an apprentice

Your next steps...

Upon completion you could progress onto a Higher Level Apprenticeship Journalism or apply for job roles including:


Video Journalism

Public Relations



Feature writing