Business A Level

You will study a range of issues that cover the everyday activities of businesses such as;

• Marketing, including market research, promotional methods, pricing strategies and the growing use of social media to promote and respond to customer needs

• Finance, including costs, revenues, breakeven analysis, cashflow and budgets

• Production, including the different methods of products, lean manufacturing techniques and the importance of quality and efficiency in the production process

• Managing people, including workforce planning, recruitment and selection, motivation and leadership styles

• Business strategy, including mergers and takeovers, market and product development, globalisation, emerging economies and ethics

You will study techniques to help a business formulate a strategy for example, critical path analysis, decision trees and ratio analysis.

You will also study lots of topical business issues and current news items and be issued a pre released research theme which paper 3 will be based upon.